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DARIA MUDROVA


http://www.dariamudrova.com / http://www.shediditshow.com

Sociologist | Media Host Focused on Identity Reconstruction & Women’s Psychological Transitions

PROFESSIONAL PROFILE

Sociologist and media host examining identity reconstruction, immigrant adaptation, and modern womanhood through structured long-form interviews and cultural analysis. Founder of two ventures and host of She Did It Show, a platform exploring ambition, motherhood transition, migration, and psychological reinvention. Over a decade of leadership experience across U.S. and international contexts integrating sociological frameworks, narrative strategy, and cross-cultural insight. 

PLATFORM & MEDIA WORK

Founder & Host

She Did It Show | 2022–Present

Independent producer at Manhattan Neighborhood network

Interview-based media platform spotlighting immigrant founders, high-achieving women, and professionals navigating major life and professional events.

• Conduct long-form interviews requiring structured inquiry and deep listening
• Explore themes of identity reconstruction, burnout, major life transitions, cultural displacement, and ambition
• Research and prepare psychologically informed conversations
• Engage guests in discussions requiring emotional sensitivity and psychological awareness 
• Distribute across MNN TV channels, YouTube and podcast platforms

ENTREPRENEURIAL LEADERSHIP

CEO & Co-Founder

Orchard Galerie orchardgalerie.com | 2018–2026

Digital art gallery and exhibition platform.

• Curated 6 exhibitions representing 20+ artists
• Participated in Clio Art Fair
• Facilitated cross-cultural creative dialogue
• Oversaw marketing, partnerships, and public engagement

CEO & Co-Founder

Discovery Box Vostok (My Beauty Box) | 2015–2017

Subscription-based beauty platform (100K+ audience).

• Built full operational structure including finance, logistics, contracts, and marketing
• Secured strategic partnerships with global brands including L’Oreal, Sephora, Shiseido, Caudalie, Guerlain, L’Occitane 
• Managed cross-functional teams and negotiations
• Delivered 1,000+ subscription boxes monthly
• Developed business vision, conflict resolution, leadership, and decision-making skills

 

Project Coordinator (Oncology Marketing Department)

AstraZeneca | 2010–2014

 

Implement the yearly activity plan for international, national and regional events as well as sponsorships.

• Working with healthcare professionals and regional marketing-team;
• 400+ major regional, national and international events conducted successfully, in time and according to the budget.

PUBLISHING & CULTURAL ANALYSIS

Published contributor in major outlets including Cosmopolitan, Marie Claire, Glamour, InStyle, Snob, Wday, Lady.mail.ru

Coverage themes:

• Social media and self-perception
• Gender norms and beauty standards
• Cultural psychology
• Feminism and modern identity
• Cross-cultural adaptation

Developed expertise in audience psychology, structured argumentation, and socio-cultural commentary.

SPEAKING & BROADCAST

• Speaker at industry conferences (beauty & digital media sectors)
• Live TV and radio contributor (U.S. & Russia)
• On-screen appearances across digital and broadcast platforms
• Public discussions on ambition, migration, and women’s professional reinvention

INTELLECTUAL & RESEARCH INTERESTS

• Identity reconstruction after major life transitions
• Motherhood and professional self-integration
• Immigrant psychological adaptation
• High-functioning women and work-life balance
• Cultural narratives and self-concept
• Media influence on female identity formation

CORE COMPETENCIES

• Active Listening & Interview Facilitation
• Narrative Strategy & Cultural Framing
• Cross-Cultural Communication
• Strategic Thinking 
• Leadership & Organizational Responsibility
• Emotional Regulation Under Pressure
• Ethical Media Communication & Public Responsibility

EDUCATION

Russian State University for the Humanities (RSUH), Moscow
Faculty of Sociology, degree in Political PR, Business PR & Advertising (2005 - 2010)

Moscow State University – Le Collège Universitaire Français de Moscou
Program in French Sociology (2009 - 2011)

Additional Training:

Manhattan Neighborhood Network “TV Producer” (2021)
1st School of Radio and Television Courses “TV Presenter” (2014)
Public Relations in Public Service, FTS, Moscow (2008)
Course on specialty “Artificial Intelligence in Humanities”, RSUH (2010) 

RECOGNITION

Visa for Extraordinary Ability (O-1), United States (2021)

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For partnerships and collaborations: dasha@mudrova.net 

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©2024 MUDROVA LLC

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