Talked about movies, how Ornament magazine was created, previous projects working in Instyle magazine and Avon, graphic design, and art direction for magazines. Started talking about movies and hardly could stop! Lubov Rybakova – an art director and graphic designer based in New York City working on branding, visual identities, and editorial design. Lubov worked on special projects in Instyle magazine, and as an Art Director in Avon. Her graphic design artworks and art integrations were published in Instyle, Glamour, Elle and Cosmopolitan, and other media outlets. Today she works as an Art director in Ornament magazine and helps to brand with its digital and print visual identity. Lubov received an O1 visa for extraordinary talents in the US. Interview navigation: 04:18 - Ornament Magazine - an independent, fully illustrated magazine about the movie 06:09 - about the Ornament Magazine Team, how it all started 09:26 - what is the role of the Art director in a print magazine 11:42 - why the print version 12:29 - the business model of Ornament magazine 15:56 - how to start a new media 17:54 - team member of the magazine 19:39 - tone of voice 20:24 - digital tools to manage Social media content 22:51 - about the way of building the websites 25:21 - how Lyubov was hired to Instyle 28:44 - working as a graphic designer on special projects in Instyle magazine 29:21 - what special projects in the magazine are 31:21 - how is the process of working on a special project in media 33:37 - about the importance of the right team 35:15 - the process of hiring a team for magazine publication 37:06 - how Lyubov started to work with Avon as an art director 39:56 - how to use visual storytelling 41:51 - about Jim Jarmoush magazine storytelling 44:21 - about Wes Anderson's issue 45:04 - talents issue 46:03 - about the La La Land movie 44:17 - about other issues of Ornament 46:36 - about the background 47:36 - books to read, show to watch 50:11 - sources of inspiration 51:51 - advice to those who want to become an art director 54:59 - the difference between art and creative director 56:56 - definition of success Contacts: Lyubov Rybakova - https://www.instagram.com/lubovinthecity/ https://www.lyubarybakova.com Host: https://www.instagram.com/darimudrova/ https://www.dariamudrova.com She Did It: https://www.instagram.com/shediditshow/ https://www.tiktok.com/@shediditshow https://www.linkedin.com/company/she-did-it-show/ https://twitter.com/SheDidItShow

Katya Bychkova - a beauty, style expert, and influencer based in NYC who has worked with Dior, Clarins, Farfetch, Sephora, and others. Katya contributes to top lifestyle publications like InStyle and Pursuitist. She has been featured in The Wall Street Journal, Refinery 29, New Beauty Magazine, and other media outlets.  She is a member of the NewBeauty Brain Trust, an expert panel created by New Beauty Magazine. She is also the founder and editor of the Style Sprinter blog — a luxury guide to skincare and makeup. 00:00 - intro 04:07 - Katya’s background and how she started her blog 05:29 - first steps in blogging 06:30 - first steps in IG and the progress made 07:55 - about 365 mask challenge 10:57 - about burnout of social media 12:51 - how to overcome burnout 15:26 - about the business - dog boutique and spa in Hamptons 17:36 - unexpected challenges in building the business 18:36 - lessons doing the business 19:42 - transition from doing business to full-time influencer career 22:48 - about defining the niche in the blogging 24:57 - why Katya started to go to NYFW 28:35 - how NYFW is beneficial 30:52 - how Katya establishes relationships with brands 33:35 - tricky questions about posting the sponsored content 38:15 - advice to brands working with an influencer 39:26 - no-brands for Katya 40:17 - content planning routing for influencer 42:27 - content creation: how Katya works with the photographer 44:35 - about personal and business life 48:35 - advice to someone who wants to become an influencer 50:33 - sources of inspiration 52:55 - about the fact-checking 54:30 - essential editorial tools for content creators 58:55 - how important is it to have an aesthetic grid 01:00:30 - how Katya grew IG following 1:01:37 - about IG challenges 1:02:25 - how Katya’s NYC started 1:05:39 - about the supportive communities 01:07:30 - podcasts and books 01:10:27 - future plans 01:11:00 - once again about canva 01:12:00 - definition of success 01:13:50 - outro Contacts: stylesprinter.com / IG: @stylesprinter

Julia Kravets is a Software Engineer and founder of the first fully vegan and gluten-free crêperie in New York — Little Choc Apothecary. She built her restaurant in 2014 and successfully run the business for last 8 years. Now she is selling the restaurant and started to pursue her career in tech. She studied in Web Development Fellowship scholarship program at Fullstack Academy. Worked in Twitter, and last week she started working at Etsy. To hear the story why she didn’t let Asap Rocky to party, how to start a restaurant in New York City, how to overcome entrepreneurship challenges managing the restaurant, to integrate tech decisions to business process and switch the career path, starting working in tech. 00:00 - intro 03:30 - how Julia started her restaurant 07:08 - how Julia tired to raise money kickstarter 07:56 - pitching an investor 10:49 - first steps opening restaurant !12:53 - challenges Julia experienced doing her business 13:58 - about digitalizing the workflow !16:02 - tool Julia used for her restaurant 18:14 - marketing tools to attract new people ! 20:54 - how julia kicked out asap rocky from a crepery sex party 24:08 - how communities supported the restaurant 26:18 - how the restaurant survived the pandemic ! 27:25 - something Julia wish knew before starting the business 28:45 - practiced for life balance 30:30 - why Julia decided to sell the business 31:08 - what inspired Julia to start a career in tech 35:11 - about the first week working in Etsy 36:13 -about building a website other projects 38:35 - about the transitions from modeling to entrepreneurship and to tech 39:33 - how to win the fears starting something new 40:16 - books and podcasts !42:08 - advice to someone who wants to start a restaurant 43:03 - tech tools for business owners 46:28 - about Daria’s business mistakes 45:23 - delegation 47:59 - what is the definition of success Contacts: Guest Julia Kravets: https://www.instagram.com/juliadeclared/ Host Daria Mudrova: https://www.instagram.com/darimudrova/

Karina Kalimullina is communications and PR expert with more than ten years of experience in strategy and media relations in architecture, art, film, and design. Karina led PR and Communications at The Institute for Urban Development of the Republic of Tatarstan. She curated over 400 public space projects and led PR and Communications for the biggest extreme park in Russia and Europe, URAM. She was working on such projects as Manifesta International Foundation - the European biennale of contemporary art. Her projects were featured in worldwide media outlets such as Guardience, Forbes, Archdaily, Bloomberg and other media outlets. Today she helps creatives and brands find their brand identity using visual storytelling and PR, experimenting with creating art herself, exploring new media for self-expression. 00:00 - intro 04:17 - why PR 07:54 - how Karina started working on Manifesta 09:55 - how Karina was working on PR and Communications for Manifesta 11:33 - activities to attract more audience 14:29 - challenges transitioning from corporate to independent project 16:03 - how Karina started to work in Urban department of Tatarstan 17:57 - what happened next 19:45 - how the process of improving public space - participatory design 21:59 - pr and communications for urban spaces 24:31 - activities to make the place remarkable 26:37 - about awards for urban projects 27:51 - awards as a PR tool 31:37 - what could be improved in NYC public spaces 35:36 - extreme park URAM 39:04 - movie as PR tool, and other PR tools 42:59 - about visual storytelling for extreme park 45:32 - how to find inspiration, about personal art exhibition 49:14 - how to find your passion 50:34 - about NY plans 53:30 - self-development books podcasts 58:07 - advice to someone to would love to proceed career in pr 59:32 - definition of success Contacts:Karina Kalimullina - https://www.instagram.com/karina_carrie/

Talking with Anastasia how to recognize manipulations in media, how to protect yourself from misinformation, about the power of personal stories and storytelling. Anastasia @stasia.bk is Award-winning PR and communications manager focusing on web3. Anastasia has a journalist background, and more than 5 years of PR experience helping tech companies to tell their stories. Today she works as a head of PR in Protocol Labs and curating web3 decentralized archives projects. Previously she was working in Ditto PR, he has worked with such brands as Ledger, Algorand, SingularityNET, and others. Her work has been featured in industry outlets such as PRWeek, PRNews, TechTimes, Coindesk, and Cointelegraph Wall Street Journal, Forbes, The Financial Times and other media outlets. She is the owner of visa for extraordinary talents in the US. 00:00 - intro 04:35 - why manipulation and disinformation in media is a real issue 07:33 - how distinguish facts and disinformations 08:59 - how to differentiate opinions from facts (example of words and techniques to be alarmed about) 10:28 - how pictures can be manipulated 12:10 - examples of missleading information 13:14 - how to check pictures for creditability 14:35 - what is web3 15:18 - how web3 could help prevent disinformation and manipulations 16:10 - about investigation https://investigation.rollingstone.com/dj-photo-war-crimes-bosnia/ 16:05 - how the web3 technology starling.lab preserve the war crime archives 19:08 - how the transition from the political journalism to web3 happened 21:25 - about defi archive filecoin 26:10 - storytelling in web 3 27:23 - cases 29:48 - about working in anti-crisis PR 31:06 - advice to prevent cancel issues 33:48 - the trend to be your-self 34:32 - about business and personal values 36:48 - differences working from Russia and in the US 38:08 - unwritten rules working within the corporate 39:12 - about cultural differences 40:10 - journalist ethics from NY, Boston, West Coast, Florida 43:38 - PR reading routine 45:03 - Anastasia favorite outlets 47:04 - advice to someone who wants to build a PR career 49:03 - what is your definition of success 50:18 - outro Contacts: Anastasia Golovina - anastasia@protocol.ai #creativeentrepreneurs #web3community #publicrelationsdepartment

Talking with Victoria Vaughan about her Incryptoland web 3 marketing agency, web 3 industry, the current crypto winter, the future of web3, metaverses and AR and how she built the worlds top crypto media Cointelegraph, co-founded Incryptoland, her challenges and success. Victoria Vaughan is entrepreneur and web3 expert. Victoria gathered over 8 years of experience in the crypto space, primary serving as CEO of Cointelegraph, the world top crypto media, and bringing the company to the top positions on the market. She developed this company from zero to 15 mln users. Today she is the Co-Founder of Incryptoland marketing agency. Which works with such brands as Sandbox, Gate IO, Shopping IO and others, among their media partners are Bloomberg, bitcoin.com, cryptonews and others. Link to web3 beginner guide from Victoria Vaughan: https://drive.google.com/file/d/1clPdfNrGlP8hQU4sElkg3F_9wV9VAfAT/view?usp=sharing To find web3 crypto-jobs: https://getcryptojobs.substack.com/ https://t.me/lobsters_hr 00:00 - intro 03:18 - what we will talk about 03:06 - about Victoria’s background 06:36 - how web 3 ecosystem looks today 08:40 - how the transition from web 2 to web 3 11:03 - mass adaption of web 3 11:45 - with the recent crypto crash which opportunities and challenges go through, crypto winter 14:51 - about incryptoland marketing agency 16:03 - about key marketing strategies 16:28 - about organic PR for brand awareness 17:18 - instruments to grow the community 19:11 - right marketing instruments to build community (collaborations) 21:18 - to work with influencers and other paid marketing tools 22:12 - web3 influencer’s platforms 22:06 - good examples of integrating web3 23:04 - what it is discord 25:48 - bad example of integrating web3 26:38 - future of web3 on example of music industry 28:31 - how long it will take to transit from web2 to web 3 29:14 - how to build marketing strategy to build a community 31:08 - how Vitoria started her career in crypto 32:08 - how Victoria with team grew Cointelegraph from 0 to 15 mln users 35:29 - which challenges Victoria experienced growing Cointelegraph 37:15 - how Vitoria feels being a female leader in a male dominated industry 39:00 - beginners guide 40:08 - tech female communities 42:01 - websites for web 3 beginners 42:30 - how the transition from media to marketing happened 44:10 - how Victoria finds her clients 45:05 - Victoria about future plans 46:03 - about web3 products 47:38 - about centralized and decentralized products in web 3 49:59 - what the percentage from saving Victoria keeps in crypto 51:09 - what is it tokenomics 54:48 - media to read about crypto 56:36 - about mainstream adoption of web3 56:28 - personal approach to the AI, WEB3, AR trasitions 01:01:48 - Victoria about reading and inspiration 01:04:48 - why NYC 01:07:28 - definition of success 01:07:58 - advice to those who want to start working in web3 Victoria Vaughan IG: https://www.instagram.com/viquilibrium/

Speaking with Katerina how to find your superpower, female and male approach to business, how to find the right business idea and business model, to analyze competitors and switch from the founding to growth mindset. Among with that we discuss the wedding industry and how to build a business aroid that. Katerina Gataulina is entrepreneur, author and traveler. She is owner of two event agencies. She is a wedding and Event planner with 15 years of experience in Russia, Montenegro and USA. Founder of community for female entrepreneurs "Womanhattan", Co-founder of Start up in New York “Jewelonme”- online service of choosing jewelry that fits your wardrobe and is delivered straight to your door, and Owner of Property Management company. She was working with such brands as NYFW, Philip Morris International, Adidas Group, among her clients are Danone, Cosmopolitan, Mastercard. And she recently published her book Diary of Business Lady, starting the business is easy when you have a plan. 00:00 - intro 03:20 - what we will discuss 04:01 - how the book is autobiographical 05:10 - essential key elements to start your business 06:10 - how to find your superpower 09:21 - typology tests sources to find the passion 10:31 - female and male approach to business 11:33 - how to find the right business idea 14:05 - how to analyze competitors 18:33 - how to choose the right business model 21:13 - about the importance of creating the community 24:12 - ad integration 27:00 - creating the right marketing strategy 31:22 - how to switch from the founding mindset to growth business 35:22 - about the delegation 38:35 - how to find an investor 41:02 - the most common fears of entrepreneurs 45:53 - Kate’s fears 45:13 - about time management and Kate strategy 48:19 - about Kate’s background 52:38 - why NYC 53:05 - about airbnb business 55:18 - passive income 56:23 - about wedding business 01:02:04 - challenges doing business in the US 01:03:55 - about female entrepreneurs communities 01:05:01 - about wedding planner movie 01:06:06 - skills for wedding planner 01:08:28 - advice to start a career as a wedding planner 01:09:14 - definition of success 01:09:18 - about book on english 1:11:47 - outro contacts: Katerina Gataulina - https://www.instagram.com/dnevnik_bizlady/ Daria Mudrova - https://www.instagram.com/darimudrova/ JONIRO shoes - https://www.amazon.com/dp/B0B7JP2KPM?psc=1&ref=ppx_yo2ov_dt_b_product_details

Oxana Skripka is a brand and web designer, and creative director with more than 8 years of experience, she had her own agency in Russia, was a member of design union of designers in Saint Petersburg, she is one of the admins at Behance Russia Community. Her projects were mentioned in Forbes, and other media outlets. For the last 4 years in NY became a creative director in digital marketing agency, worked as a designer with brands like Cover Girl, L’Oreal Group brands, Fenty beauty, etc. Her clients are featured on Netflix, CNN, The New York Times etc. Her projects consistently win design awards and mentions in different media. She was featured on medias such as Harpers Bazar, L’Officiel.   Talking with Oxana about web and brand design, business, feminism, mental health, perfectionism, and more. 00:00 - intro 02:59 - welcoming 03:32 - what does it mean to be a creative director 05:42 - essential skills of creative director 07:02 - how Oxana like design 08:38 - how the research for clients and ideas 10:04 - three top websites for research 12:11 - about design thinking 13:11 - about the transition from Russia to the US and its challenges 17:15 - online presentation 19:37 - how to update the design on example of she did it 21:59 - advice to entrepreneur with small budget 24:58 - about canva 25:53 - about using stock pictures 28:30 - how the career transition from freelance to agency 34:36 - about working in legal 36:49 - how to work in a male dominated corporate legal industry 42:49 - immigrant mindset 43:35 - about feminism 44:55 - what is it feminism for Oxana 52:19 - about Eastern Europe sexism 53:58 - birth gap 54:32 - about radical feminism 57:19 - about journey from russia to new york 52:14 - how Oxana’s design career started 1:01:49 - about art school, painting artworks 1:03:27 - art as a therapy 01:05:17 - about mental health therapy - perfectionism , imposter syndrome 01:12:21 - how therapy helps in relations 01:14:17 - self-development books to read 01:21:00 - inspiring designer, artists 01:22:22 - inspiring brands 01:23:15 - what is the definition of success 01:27:19 - outro Guest: Oxana Skripka - https://www.instagram.com/zoeviolin.me/ Host: Daria Mudrova - https://www.instagram.com/darimudrova/