Defining and changing the niche for a business or a blog can be a daunting challenge. It involves careful analysis, research, and a deep understanding of the audience's needs and preferences. However, even when you have established a niche, it is not unusual to find yourself second-guessing your choice or contemplating changing your direction. One of the primary struggles in defining and changing the niche is identifying the target audience. It is crucial to understand their interests, behavior, and aspirations and to develop a strategy that resonates with them. This requires researching the market, analyzing data, and keeping up with the latest trends. Another challenge is finding a niche that is profitable and sustainable. A niche that is too broad or too narrow may not generate the income you need to sustain your business or blog. Therefore, it is essential to strike a balance between profitability and passion. Changing the niche can be equally challenging, especially if you have developed a loyal following that identifies with your brand or content. It can be a risky move that may lead to losing followers or tarnishing your reputation. Therefore, it is crucial to communicate effectively with your audience, understand their changing needs, and explain why the changes are necessary. In conclusion, defining and changing a niche can be a complex and challenging process. However, with careful planning, research, and communication, you can overcome the struggles and succeed in your endeavors. Remember to remain adaptable, open-minded, and consistent in your efforts to achieve your goals.

Karina @blissedhappiness is a Certified Yoga and Pilates training instructor. She designed 2 Pilates programs for beginners and those already familiar with Pilates but need to jump-start their workout routine. Karina released her e-book "The Six Principles to six pack abs", and action guide "Top 10 Tips to stay fit at Home". She quit her office job and became a trainer; she also manages her team of trainers at NYC Stretching @nycstretching. Karina is also a health and wellness influencer. She was a brand ambassador of such brands as Adidas, US Open, PBfit, and other amazing brands. She has over five hundred followers on TikTok, over a hundred thousand on Instagram, and almost 60 thousand on YouTube. 00:00 - intro 04:14 - daily routine 06:02 - when Karina does workout 06:52 - how to start workout every day if it is hard 08:40 - start from Monday mindset 10:39 - how to find the right workout 14:14 - how female entrepreneurs should maintain their wellness 15:56 - a technique you can do during the day 19:10 - about meditation in silence 20:52 - how to maintain no-stress 23:17 - about working with clients 25:17 - what type of nutrition plan works for Karina's 80/20 rule 28:59 - about the palm method 33:05 - how to drink a lot of water if you don't like to drink water 36:18 - about food shopping in the US, what to pay attention to 40:39 - about entrepreneurship about NYC stretching - online classes 43:16 - how online business is working 44:54 - how Karina manages her social media production 47:14 - about managing the team 47:53 - about fitness influencer career - how she looks for brands 48:19 - how the fitness influencer career start 49:53 - how Karina changed her architect office job to entrepreneurship 53:04 - was it scary to quit an office job to become an entrepreneur 54:07 - how Karina deals with burnout 56:04 - how to create good habits to work out 57:49 - books and podcasts 01:03:30 - where better to start in Karina's pilates program 01:05:19 - about online communities 01:06:09 - Cons of being an entrepreneur: the feeling of loneliness, insurance, no- stability 01:08:42 - about popular TikTok workout routine 3 - 2 -8 01:10:54 - about the importance of good sleep 01:13:07 - advice to someone who would love to start a career as an influencer and entrepreneur 01:16:04 - definition of success Contacts: https://www.instagram.com/blissedhappiness/ https://www.instagram.com/nycstretching/ https://linktr.ee/blissedhappiness

Honoring inspiring stories and voices of extraordinarily talented women in the US, having a conversation about their values, true path, success, business, impact, life, and challenges. Daria Mudrova - host of the show, is an immigrant herself. She got a visa for extraordinary talents in the US and was inspired to interview women who achieved something extraordinary and valuable, were brave enough to stand out and express themselves, overcome obstacles, judgment, and social barriers on the way to their dream, and successfully launched their brand, wrote a book, built their own business or fascinating career in a corporate world. Daria would love to create a community of women who support each other and help to develop and inspire each other to take a step forward. Watch every next Thursday. 00:00 - about She Did It Show 01:58 - how I came up with an idea 03:00 - the topic of the show 05:00 - where is it available 05:45 - about the mission of the show and network Contacts: https://www.instagram.com/shediditshow/ https://www.tiktok.com/@UCE8pLtbRGxlXIfRjwhK_72g https://www.instagram.com/darimudrova/

Valeria Gorshkova - is AD SALES EXECUTIVE with 6 years of experience in the media advertising industry, she became Salesperson of the Year in the largest media holding in Eastern Europe. After 10 years of working as a lawyer, Valeria changed her career path and started working as an advertising Sales Representative at Mem Media leading advertising and brand collaborations for Russian key celebrities. After that Valeria worked in one of the major media holdings – Gazprom Media, as an advertising producer and then as a sponsorship sales specialist for 4 major entertainment TV channels in Russia – Friday, TV 3, 2x2, and Subbota. She exceeded all annual sales plans for four of those channels. 00:00 - intro 04:48 - how did Valeria reach out to brands to set up collaborations with celebrities 06:30 - about working in MEM media 07:34 - metrics brand paid attention to start working with celeb 09:24 - a type of collaboration to brands - backstage of celebrity collaborations 11:00 - experience working on TV channels as an account manager 11:41 - about working on Friday, 2x2. Tv3, Subbota 12:26 - about special projects, the channel offers to brand (sponsorship and others) 15:32 - how did Valeria match brand and channel 16:59 - how did Valeria match the brand and show 18:19 - the role of sponsorship projects in the omnichannel media approach 19:56 - pros and cons of sponsorship projects 20:05 - favorite projects tutorial 25:26 - the role of Sales Person at all steps of implementation of the project 29:16 - how to pitch the new unproven show 32:04 - customized TV projects 36:49 - how Valeria resolved last-minute changes 41:11 - projects as an advertising producer 40:49 - which tv shows Valeria produced 41:26 - the process of preparing 42:26 - about the transition from lawyer to TV 44:52 - advice to someone who is thinking of changing a career 45:33 - what made Valeria successful in the media industry 46:23 - books 47:16 - advice to someone who wants to succeed in the media industry 49:44 - outro Contacts: Valeria Gorshkova - https://www.linkedin.com/in/valeria-gorshkova-3149b010a/ #adsales #shediditshow #femaleentrepreneurs

In this video, I share my personal experience of obtaining an O1 Visa, also known as the "Extraordinary Ability Visa," in the United States. As a foreign individual with exceptional skills and achievements in my field of Content creation, Influence marketing, and Entrepreneurship, the O1 visa was the perfect option for me to legally work and reside in the US. I provide tips and advice based on my own experience to help those who are considering applying for an O1 Visa. Whether you're an artist, athlete, entrepreneur designer, or stylist this video will give you valuable insights into the O1 visa application process and what to expect along the way. If you're looking to pursue your professional career in the US and need to obtain an O1 visa, this video is a must-watch! #o1visa #o1visausa #personalbranding

Olga Ferrara is a fashion influencer with more than 300k subscribers on Instagram. Olga is famous for her creative looks and street-style photography during Fashion Weeks. Also, Olga organized runaway events for fashion brands during NYFW. She actively supports sustainable brands across the globe and especially New York City-based designers. Her fashion looks have been featured in numerous worldwide publications, including Vogue, Forbes, Elle, Cosmopolitan, and Harper Bazaar. 00:00 intro 03:55 - about Paris Fashion Week 23 04:38 - the difference between NYFW and PFW 05:47 - how it all started, Olga first time attended NYFW 07:53- about the preparation for Fashion Week 09:16 - logistics of FW in different countries 12:18 - what to do if you want to get to NYFW 14:03 - how to be featured in magazines 16:16 - how to start working with the brand 18:18 - how Olga usually starts collaborating with brands 20:04 - how to switch from gifting to sponsored deal with the brand 23:03 - how to create a stand-out media kit 22:28 - about collaborations, Olga refused 28:15 - how Olga organized the content creation process 30:53 - daily routine 31:51 - about traveling to create content 32:35 - content strategy 34:14 - Olga's fashion style 35:17 - how Olga overcomes burnout 37:12 - about organizing events for brands at NYFW 38:48 - how to organize an event for the brand during fashion week 43:36 - about Olga's background 44:26 - how Olga started her influencer career 46:39 - how Olga grew her following 48:17 - about female communities 49:39 - about inspiration 50:49 - advice to someone who wants to create a career as an influencer 52:30 - definition of success Contacts: Olga Ferrara - https://www.instagram.com/olgaferrara_ny/

Anastasia Drinevskaya about #web3marketing, #creatoreconomy, public speaking, and multimedia approach building the successful business and personal brand. Anastasia Drinevskaya from #Cointelegraph Communications is a sought-after consultant and keynote speaker at most all the latest blockchain events. Anastasia has extensive experience in developing startups along the full life cycle - from ideation to team growth and through the execution of the mission statement for the next new venture.  She has more than 10 years of experience in the media executing innovative strategies as a performer, producer, director, and Editor-in-chief at Fashion Magazine and as a TV Host. Just recently, she got the approval for her EB2 visa for extraordinary talents in the US. 00:00 - intro 05:15 - about being the CEO of Cointelegraph Communications 06:46 - how Anastasia started her journey in blockchain 12:47 - about the experience of 82 speakers slots as panel guest and moderator 14:09 - about key topics at events 14:58 - the growing gap between people who use high tech and who don't 19:43 - about the edge of the educational revolution 22:42 - new marketing tools web3, metaverse, 24:15 - about #web3marketing, #discord 27:11 - #whatisthemetaverse 30:10 - how media is changing 32:51 - about web3 as an additional thing for a marketing campaign 32:47 - about the Cointelegraph accelerator 36:00 - about failed and #successfulstartups 36:54 - what makes a startup successful 40:27 - about the importance of the founder's #personalbrand 42:09 - about the community in decentralized systems 43:10 - how Anastasia built her personal brand 44:27 - the secret of public speaking at conferences 47:19 - about the blockchain industry and integrating blockchain into the system 49:00 - Anastasia's immersive theater project will be launched in NYC 53:06 - about the singing 54:05 - about lessons of the last year 56:34 - what brought Anastasia to NYC for the first time in the US 1:02:18 - about the story about inspiring women Molly Brown 1:04:50 - about being a #femaleentrepreneur in the US 1:08:38 - about female communities 1:09:30 - about time to organize the workflow and the process 01:11:27 - about being multitasking 01:13:19 - about favorite books 01:18:49 - definition of success 01:21:90 - contacts 01:21:35 - outro Contacts: Anastasia Drinevskaya https://www.instagram.com/anastasia_drinevskaya/ https://twitter.com/Ana_dwsn

Talked about movies, how Ornament magazine was created, previous projects working in Instyle magazine and Avon, graphic design, and art direction for magazines. Started talking about movies and hardly could stop! Lubov Rybakova – an #artdirector and #graphicdesigner based in New York City working on branding, visual identities, and editorial design. Lubov worked on special projects in Instyle magazine, and as an Art Director in Avon. Her graphic design artworks and art integrations were published in Instyle, Glamour, Elle and Cosmopolitan, and other media outlets. Today she works as an Art director in #Ornamentmagazine and helps to brand with its digital and print visual identity. Lubov received an O1 #visaforextraordinarytalents in the US. Interview navigation: 04:18 - Ornament Magazine - an independent, fully illustrated magazine about the movie 06:09 - about the Ornament Magazine Team, how it all started 09:26 - what is the role of the Art director in a print magazine 11:42 - why the print version 12:29 - the business model of Ornament magazine 15:56 - how to start a magazine 17:54 - team member of the magazine 19:39 - tone of voice 20:24 - digital tools to manage Social media content 22:51 - about the way of building the websites 25:21 - how Lyubov was hired to Instyle 28:44 - working as a graphic designer on special projects in Instyle magazine 29:21 - what special projects in the magazine are 31:21 - how is the process of working on a special project in media 33:37 - about the importance of the right team 35:15 - the process of hiring a team for magazine publication 37:06 - how Lyubov started to work with Avon as an art director 39:56 - how to use #visualstorytelling 41:51 - about Jim Jarmoush magazine storytelling 44:21 - about Wes Anderson's issue 45:04 - talents issue 46:03 - about the La La Land movie 44:17 - about other issues of Ornament 46:36 - about the background 47:36 - books to read, show to watch 50:11 - sources of inspiration 51:51 - advice to those who want to become an art director 54:59 - the difference between art and creative director 56:56 - definition of success Contacts: Lyubov Rybakova - https://www.instagram.com/lubovinthecity/ https://www.lyubarybakova.com Host: https://www.instagram.com/darimudrova/ https://www.dariamudrova.com She Did It: https://www.instagram.com/shediditshow/ https://www.tiktok.com/@shediditshow https://www.linkedin.com/company/she-did-it-show/ https://twitter.com/SheDidItShow